12.00: Jorinde Seijdel, the curator of this day, asks why radical forms of makeover are imagined and practiced so abundantly today. What kind of new ‘forms of life’ are produced? And how do these appear with art and artists? 12.30: Boris Groys expands about the transformation of oneself into an image of universality; 14.00 Heath Bunting and his Identity Bureau challenge the idea of personhood all together. 14.30 Aynouk Tan; 15.00: Miya Yoshida points at the amateur; 16.30: Anneke Smelik at the ideal of the hairless body. While at 17.30 Camiel van Winkel will discuss the ability of the contemporary art world to move “beyond the contemporary”.
In the interludes of the Extreme Makeover lecture program episodes will be shown from the American reality series Work of Art: The Next Great Artist. 14 artists are competing for a solo-exhibition at the Brooklyn Museum of Modern Art in NYC and a cash prize of $100.000. Witnessing above all the act of making art dramatized, we observe the participants going through an extreme makeover, from regular artist to artistic Idol…


